Connections and Innovation at PCBC

Mon, 2012-07-02 13:26

Everblue attended the Pacific Coast Builders Conference last week in San Francisco. The event was well attended by homebuilders and their project teams including marketing and purchasing representatives, architects, and developers. Exhibitors included all types of building products and services, ranging from landscape designers to window manufacturers. The event was a unique opportunity for industry professionals to connect, learn, network, and share ideas. New home sales and construction starts are up this year, creating an optimistic mood at the event. After being hit hard by the recession and related mortgage problems, there was a general consensus that things are looking up.


The show’s official theme was “Powered by Connections.” Builders were not only connecting with one another but with technology, products, and new ideas. Social media was a hot topic of discussion in terms of connecting with and engaging customers. PCBC ExhibitorsOne booth housed a social media lounge where attendees could join on and offline conversations and learn how to navigate Twitter. To facilitate contact with new products, a fast-paced 30-minute event called the Parade of Products took place on the exhibit floor and was billed as “speed dating meets American Idol!” A few products were selected to be presented, on stage, in short 3-minute increments. The rapid-fire presentations proved an efficient way for attendees to determine what products and services might be worth a second look.


The show’s unofficial secondary theme was innovation. Builders understand that in order to survive in an economic downturn and deliver what customers are demanding, they must deploy creativity and innovation in design and neighborhood planning. Builders are challenged to create high performing homes in communities that facilitate connections. Home designs must be comfortable, healthy, efficient, low maintenance, and easy to use. Neighborhoods are designed to cultivate a certain lifestyle and a connection to the community.


Sustainability was seamlessly woven into the show’s themes of connections and innovation. The central feature of the exhibit floor was an area dedicated to the “Sustainable Living Showcase.” Sustainable Living Showcase at PCBCThe showcase area was highlighted by products with sustainable attributes, representing a connection to the environment. The area’s unique design allowed for an interesting exploration of the elements of a sustainable lifestyle, both indoors and out. Some of the featured products included pervious pavement solutions, recycled stone products, LED lighting, salvaged barn wood products, and solar roofing. There was some conversation about products that could contribute to LEED credits. An educational “theater” was built into the area where attendees could gather in an intimate, informal setting to hear 20-minute tutorials on topics related to sustainable design, construction and living.

It was a beautiful two days in the city of San Francisco, and Everblue came away from the event with a renewed excitement about the possibilities for healthier living environments that is shared within the building industry. For more information about sustainable building science, please visit our LEED Certification, Energy Auditor Courses and Sustainability Manager Training.

By Amy Malloy

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