Everblue Makes Social Media Count

Fri, 2013-05-31 13:34

Social media – whether you love it, hate it, or are puzzled by it, you certainly cannot ignore it. Social media has cemented its place in our culture as a powerful tool by which we connect, converse, and share information. Next month Everblue will put its social media savvy to the test and make it count for a good cause in the Social Madness competition sponsored by American City Business Journals. Contest winners will earn the right to present a $10,000 donation to their designated charity.

Everblue will be playing for the Wounded Warrior Project, whose mission is “To honor and empower wounded warriors.” The project aims to raise awareness of the needs of injured service members and their families, and provides programs and services to meet those needs. Programs are designed to nurture the mind and body, and encourage economic empowerment.

About the Competition

Social Madness is a local and national competition that highlights best practices in social media. Businesses will compete to see who can generate the highest rate of growth in engagement from social media posts during the contest period. Scoring is based on a proprietary algorithm that rewards points for number of shares, likes, comments or retweets on each post. In other words, it’s all about interaction with, and feedback from, the audience.

Everblue’s challenge is to continue to curate interesting, engaging content. Then it’s up to our social media connections to respond to the content and share it. According to Marketing Manager Lesley Cowie, Everblue is ready for the challenge. “This is a really exciting opportunity for us. We put a lot of energy into our social media presence, and we love being able to interact with our students and brand advocates. The inspiring part of this contest is knowing that we can channel all this conversation and ultimately win a chance to support a worthwhile cause,” Cowie says.

Get Involved

Join the conversations on Everblue’s Facebook, LinkedIn, Google+, and Twitter pages. Tell us what you think. Contribute knowledge and opinions. React to the posts. Share them. When you do, Everblue earns points that could score a $10,000 win for the Wounded Warrior Project and support the work they do to support and assist the men and women of our armed forces and their families. Start by responding to this post and sharing it using the social media buttons below.

Game on!

Related Blogs

Request Information

This question is for testing whether you are a human visitor and to prevent automated spam submissions.