Greenbuild to Bring Nearly $26 Million to Toronto

Tue, 2011-10-04 12:15

The U.S. Green Building Council (USGBC) is holding its annual Greenbuild Convention & Expo in Toronto, Canada this year from October 4-7. This marks the 10th celebration of Greenbuild, as well as the first time that the convention has been held outside the United States.

The USGBC chose to bring the event to Toronto to honor the city’s 300 building projects that are registered for LEED Certification, as well as the 44 green building projects already LEED-certified in the area.

What this means for Toronto is that the convention, boasting 25,000 delegates from over 115 countries, should bring a positive economic impact of approximately $26 million to the city. These benefits will come from both money spent on the event and the lasting impact of international exposure.

According to the Metro Toronto Convention Centre, Greenbuild should generate a positive impact on the local economy of over $58 million from tourist spending.

The 2011 Greenbuild Convention is sure to be a hit, with top-notch plenary speakers that include New York Times columnist Thomas Friedman, former Prime Minister of Canada Kim Campbell, ABC News political commentator Cokie Roberts, medical anthropologist and physician Dr. Paul Farmer and New York City Mayor Michael Bloomberg. The opening plenary event will also feature Grammy award-winning band, Maroon 5.

USGBC staff members have noted that the decision to hold Greenbuild in Toronto was easy. LEED Certification has become nearly an industry standard in the United States and is steadily growing in other countries. Clearly Canada is helping to pave the way, which is why this year’s Greenbuild theme is titled, “What’s Next?” A popular attraction during the convention is to visit and tour local LEED-certified buildings and learn what the up-and-coming trends are in green building.

Toronto officials can be proud of the “green” ideas and programs they have implemented. Greenbuild 2011 is sure to bring new business to the area and will certainly help foster a diverse learning environment that will have lasting impacts on sustainability professionals around the world.

If you are attending Greenbuild this week, please visit Everblue at booth #5344S. We look forward to seeing you there!

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